The Ethics of the Algorithm
A placeholder exploration into how we balance user privacy with the necessity of data in a modern advertising ecosystem. Coming soon.
May 07, 2026ABOUT ME
'For those who have no introspection,
Though they hear the teachings, ponder them, or meditate,
Like water seeping from a leaking jar,
Their learning will not settle in their memories.'
-Shantideva
Though they hear the teachings, ponder them, or meditate,
Like water seeping from a leaking jar,
Their learning will not settle in their memories.'
-Shantideva
Like many others, I spend most of my days navigating the digital sphere. Currently, I am embarking on a journey of self-exploration, shaping my skillset and aspiring to bring value into the world that has shaped me.
Professionally, I am mastering the technicalities of the advertising industry. I study ad-tech tools and digital marketing psychology. I thrive in interdisciplinary environments; I love to listen to successful product development stories and learn about the psychology behind digital marketing.
I enjoy listening to long lectures and reading popular science books. I get inspired by reading religious stories, thinking about human nature and observing the behaviour of my mind and others. You can find my favourite content on Goodreads.
As much as I love thinking, I also love trying out new technology and pushing the boundaries of my creativity, not only with visually appealing things, but with technical and “boring” ones as well. You are most welcome to browse my past projects in the blog section. :)
WORK
Ad Operations Specialist | Teads
I manage troubleshoot and analyze open-web campaign performance. My work involves resolving complex tracking issues through GTM, manual JS pixels, and S2S integrations. To drive efficiency, I build custom automation tools, including a Python-based script for click-tracker configuration and specialized Gemini models for troubleshooting.
SEO & Content Strategy
I have developed optimized content for various digital landscapes, focusing on increasing search visibility and creating engaging narratives that drive traffic. I have published over 120 weekly posts to promote services and managed large-scale visual content creation.
Creative Projects & Web Systems
I build and manage digital platforms, handling everything from HTML/CSS design to tracking performance with GA4. On Pinterest, I scale pins to over 17k impressions and 1k clicks.